By: Natalie Zmuda April 19, 2010 (Crain's) — Imagine signing in to your online-banking account and finding promotions linked to your transactions. Underneath a transaction for a restaurant, there's an offer from that eatery for $10 cash back when you spend a minimum of $20. And underneath a purchase at an apparel chain, a rival offers 15% cash back for shopping at its store or website. It may seem intrusive, but Cardlytics, the company behind the program, claims that advertisers, consumers and...
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